February - More than romance

February often makes us think about love, but it isn’t all about romance. Some of the most important forms of love are practical, local and quietly protective - rooted in the places we live and the people around us. Loving where you live means more than appreciating your home or neighbourhood; it’s about understanding how communities function and recognising that everyday actions can make a real difference, particularly during the winter months.

This is the thinking behind Shropdoc’s CHECK Campaign, which urges people to:

• Care for those around them
• Help anyone who may need assistance
• Recognise that Everyone can provide support
• Be Consistent in their checks
• Keep our communities running

Launched in December 2022, the campaign highlights how small, regular acts of care can support individuals and the wider healthcare system. Shropdoc Medical Director Dr Simon Chapple emphasises the importance of checking on neighbours, especially as people continue to struggle with rising energy bills and the pressures of winter. “Cold weather can affect health in subtle ways. Seasonal illnesses like colds and flu are more common, longer periods indoors can impact mobility and circulation, and shorter days combined with reduced social contact can heighten feelings of loneliness or isolation. Simple, regular check-ins either in person or by phone, or even through a friendly message, can help people feel supported and connected,” he says.

Loving where you live doesn’t require expertise or grand gestures. It means staying aware, taking responsibility and being willing to act. By checking in early and consistently, we can prevent situations from escalating into emergencies. This February, take a moment to CHECK on a neighbour, a family member, or someone who may be struggling. Small acts of care protect individuals, support urgent care services and keep communities running.

Love also exists at a community level. Campaigns like CHECK encourage us to care for those around us, recognise that everyone can help and be consistent in our support. Winter’s cold, shorter days coupled with rising energy costs can increase risk, making these small actions even more important.

Awareness and conversation are also vital. Time to Talk Day on the 5^th February reminds us of the power of simply talking and opening up about mental health whilst encouraging others to do the same. A brief conversation, phone call or shared cup of tea can make a significant difference for someone who may be struggling quietly.

Similarly, Random Acts of Kindness Day on the 17^th February highlights that small, thoughtful gestures - holding a door, offering a kind word, checking on a neighbour or helping with everyday tasks - strengthen the fabric of our communities. Simple actions, when repeated, have a profound impact.

This February, broaden your understanding of love. Beyond cards and chocolates, love can be practical, thoughtful and protective. By embracing the spirit of CHECK, Time to Talk and Random Acts of Kindness, we ensure our care reaches not only those closest to us but the wider community.

Love shows itself in actions that safeguard health, lift spirits, and make sure no one faces winter, or life’s challenges, alone. That’s the kind of love that lasts far longer than a single day of celebration.